PLMA 2025: Tradin Organic tackles pricing and sustainability challenges in a volatile market
13 Jun 2025 | Tradin Organic
Sandra Pesszer, market insights specialist at Tradin Organic, highlighted the opportunities and barriers to growth for organic ingredients. She told us that besides ingredient-based challenges such as a difficult 2024 crop season, the lack of awareness and knowledge about the added value of organic among consumers in US and Europe poses challenges for organic manufacturers.